{"id":810,"date":"2024-06-13T20:30:50","date_gmt":"2024-06-13T20:30:50","guid":{"rendered":"https:\/\/www.iterudio.com\/?p=810"},"modified":"2024-06-13T20:30:50","modified_gmt":"2024-06-13T20:30:50","slug":"mr-shakespeare-marketing-and-the-western","status":"publish","type":"post","link":"https:\/\/www.iterudio.com\/?p=810","title":{"rendered":"Mr. Shakespeare, marketing, and the &#8220;Western&#8221;"},"content":{"rendered":"\n<p>A lifetime ago I worked as a &#8220;student employee&#8221; as an undergrad. I was helping out the &#8220;system administration&#8221; folks &#8211; and ended up doing low level &#8220;desktop support&#8221; for faculty members.<\/p>\n\n\n\n<p>random thought: I remember running the big ol&#8217; suit case size &#8220;VHS video&#8221; camera when they gave a presentation about this new &#8220;internet&#8221; thing that the college was joining. That was &#8220;pre &#8211; world wide web&#8221; and you needed to use &#8220;command line&#8221; utilities to move around. <\/p>\n\n\n\n<p>Thinking back to that presentation &#8211; the presenter was talking about using FTP and email (again, there was an &#8220;Internet&#8221; before there was the &#8220;world wide web&#8221;). One of the sites they talked about was in London (England) and you could download the complete works of Shakespeare!<\/p>\n\n\n\n<p>Needless to say, I was impressed &#8211; but at that time the &#8220;general public&#8221; didn&#8217;t have access to the Internet. Only military bases and academic institutions were granted access &#8211; but the network was growing. <\/p>\n\n\n\n<p>As I remember the debate &#8211; the folks running &#8220;academic institutions&#8221; seemed to think that if the Internet was opened up to the &#8220;general public&#8221; it would be overrun by advertisers\/porn\/spam &#8211; and of course they were correct. BUT what really caused the Internet to explode was making it &#8220;easy to use&#8221; for non-computer experts &#8211; i.e. the &#8220;world wide web.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hamlet and John Wayne<\/h2>\n\n\n\n<p>ANYWAY &#8211; one of the &#8220;faculty members&#8221; whose office computer I visited way-back-when was in the &#8220;theater&#8221; department. He had pictures of Hamlet AND John Wayne on his wall.<\/p>\n\n\n\n<p>I had read Hamlet (for the first time) when I was in the Army, and grew up a John Wayne fan &#8211; so I asked him about the pictures. Obviously the Prof new much more about both than I did at the time &#8211; as I remember it he said something like &#8220;Shakespeare is a lot more &#8216;rough and tumble&#8217; than you might think&#8221; &#8211; and also John Wayne more complex.<\/p>\n\n\n\n<p>Fast forward a lifetime of study &#8212; and Mr Shakespeare and John Wayne were both working within &#8220;frameworks&#8221; catering to an audience. Mr Shakespeare wanted folks to buy tickets to performances of his plays, and Mr Wayne wanted folks to buy tickets to watch his movies.<\/p>\n\n\n\n<p> BOTH were working in &#8220;genres.&#8221; John Wayne is most remembered for his work in &#8220;westerns&#8221; but he made a lot of &#8220;war&#8221; movies and a handful of &#8220;detective&#8221; movies &#8211; e.g. 184 credits listed on IMDB. <\/p>\n\n\n\n<p>random thought: the joke was that John Wayne played the same character in every movie &#8211; i.e. &#8220;John Wayne&#8221; &#8211; which is a little unfair, but &#8220;funny because of the truth involved.&#8221; Mr Wayne&#8217;s Academy Award winning performance was playing a very NOT &#8220;John Wayne&#8221; roll &#8211; Rooster Cogburn in &#8220;True Grit&#8221; (1969)<\/p>\n\n\n\n<p>random thought part 2: at the moment I can only think of 2 &#8220;fictional John Wayne character names&#8221; &#8211; Ethan Edwards in &#8220;The Searchers&#8221;(1956) and Rooster Cogburn &#8211; illustrating that &#8220;John Wayne&#8221; was what audiences paid to see &#8230; of course he also played Davy Crockett in &#8220;The Alamo&#8221; (1960) and Ghengis Khan in &#8220;The Conqueror&#8221; (1956) &#8212; yes, that was John Wayne as the Great Khan &#8211; mid-western drawl and all (not one of his better movies)<\/p>\n\n\n\n<p>The &#8220;genres&#8221; Mr Shakespeare was dealing with were PRIMARILY designed to attract an audience. e.g. early on the audience would have gone to a &#8220;comedy&#8221;\/&#8221;tragedy&#8221; or a &#8220;history&#8221; play not specifically a play by &#8220;William Shakespeare&#8221;<\/p>\n\n\n\n<p>The super short &#8220;intro to Shakespeare&#8221; class would point out that what distinguished &#8220;comedies&#8221; and &#8220;tragedies&#8221; was the ending of the play &#8211; a comedy would end at the altar (folks getting married) and the tragedy would end at the crypt (folks dead).<\/p>\n\n\n\n<p>The &#8220;histories&#8221; were similar to what we expect from modern &#8220;biopics&#8221; &#8211; they covered &#8220;themes&#8221; but weren&#8217;t always exactly &#8220;true.&#8221; More &#8220;based on a true event&#8221; than &#8220;actually true.&#8221; Again, Mr. Shakespeare was writing for an AUDIENCE &#8211; not pushing any agenda (except maybe &#8220;sell tickets&#8221;).<\/p>\n\n\n\n<p>Go beyond the &#8220;intro&#8221; level and Mr Shakespeare&#8217;s comedies changed over the course of his career. The &#8220;early comedies&#8221; might have a &#8220;fantasy&#8221; aspect (e.g. &#8220;A Midsummer Night&#8217;s Dream&#8221; &#8211; the &#8220;lovers&#8221; go into the forest, things get weird, but are sorted out for a happy resolution in the morning). The &#8220;late romances&#8221; would have &#8220;fantasy&#8221; aspects core to the story (e.g. &#8220;The Tempest&#8221; &#8211; Prospero is literally a &#8220;wizard&#8221; with a &#8220;spirit servant&#8221; &#8211; but things also happily sort themselves out by the end).<\/p>\n\n\n\n<p>The &#8220;entertainment industry&#8221; of the Elizabethan era being what it was &#8211; Mr Shakespeare wouldn&#8217;t have been able to remain a going concern without &#8220;patrons&#8221; backing his work. i.e. there was no &#8220;long tail&#8221; market &#8211; no &#8220;sub rights&#8221; to sell. <\/p>\n\n\n\n<p>I&#8217;ve never seen an in depth analysis or a &#8220;profit and loss&#8221; statement from Shakespeare&#8217;s time &#8212; I don&#8217;t think the &#8220;patrons&#8221; expected to get a return on their investment OTHER than good seats at play performances. The fact that Mr Shakespeare &#8220;retired&#8221; at 47 implies the plays were commercially successful (and he died at 52).<\/p>\n\n\n\n<p>random thought: the death of cause of death for Mr. Shakespeare is still a mystery. There are theories that he died after a drunken binge, that he had syphilis, or he might have been murdered! BUT it was 1616, who knows &#8230; <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">the &#8220;Western&#8221; &#8230;<\/h2>\n\n\n\n<p>ANYWAY &#8211; someone (recently) came up with a &#8220;greatest western movies&#8221; of all time type list. All such lists tend to be a little &#8220;arbitrary&#8221; &#8211; but also tend to be &#8220;interesting.&#8221; The list itself wasn&#8217;t what caught my attention &#8211; i.e. just what makes a &#8220;western&#8221; a &#8220;western?&#8221;<\/p>\n\n\n\n<p>When Mr Shakespeare died, &#8220;working in the entertainment industry&#8221; wasn&#8217;t a highly esteemed profession. When he died the funeral was on a &#8220;wealthy local retiree&#8221; not &#8220;celebrity.&#8221; Literary immortality for Mr Shakespeare happened AFTER his death when his friends and admirers collected his works for publication. <\/p>\n\n\n\n<p>Remember that &#8220;movable type printing&#8221; was perfected 150 years or so earlier &#8211; so it was an established technology but more importantly there was a growing market for &#8220;printed books.&#8221; <\/p>\n\n\n\n<p>What does that have to do with &#8220;westerns?&#8221; Well, multiple zeitgeists probably collided in the last half of the 19th Century &#8211; the industrial revolution increased city populations, gave folks more &#8220;free time&#8221;, and increased disposable\/discretionary income (as opposed to agricultural work).<\/p>\n\n\n\n<p>Combine that with &#8220;public education&#8221; &#8211; and you have what the corporate types would call a &#8220;growing market segment&#8221; &#8211; i.e. folks with money in their pocket looking for something to buy.<\/p>\n\n\n\n<p>Random thought: ANOTHER &#8220;old prof&#8221; back in the day liked to point out that the &#8220;printing press&#8221; had a lot of unintended consequences. Their theory was that people stopped &#8220;sitting around the fire&#8221; telling stories because they had &#8220;books&#8221; that they could go off and read by themselves &#8211; I think the point was that &#8220;humans are natural storytellers&#8221; or something BUT &#8220;fear of public speaking&#8221; is always high on the list of &#8220;common phobias.&#8221;<\/p>\n\n\n\n<p>random thought part 2: I don&#8217;t think people fear &#8220;public speaking&#8221; what they fear is &#8220;being embarrassed in public&#8221; &#8211; e.g. a certain amount of &#8220;stage fright&#8221; is kinda required, if the speaker isn&#8217;t a LITTLE worried then they will be exceptionally boring &#8211; as everyone that has had to listen to &#8220;boring speaker&#8221; drone on, and on, and on understands &#8230; BUT &#8220;boring&#8221; might come from arrogance OR lack of preparation &#8211; neither of which is predestined <\/p>\n\n\n\n<p>SO &#8220;lower cost printing&#8221; meets &#8220;public demand&#8221; and the &#8220;pulp magazines&#8221; were born. The &#8220;pulp&#8221; part was a reference to the low quality paper used in the printing process &#8211; and the content tended to be of similar quality.<\/p>\n\n\n\n<p>Now, &#8220;sex&#8221; and &#8220;violence&#8221; are part of human history &#8212; just having &#8220;sex and violence&#8221; in a book doesn&#8217;t make it &#8220;low quality&#8221;, it obviously depends on how the &#8220;sex and violence&#8221; is presented. <\/p>\n\n\n\n<p>If you have some form of &#8220;action\/consequence&#8221; then you MIGHT have a work of &#8220;high literary quality&#8221; BUT if the work is just &#8220;descriptions of explicit sex&#8221; polite society might call that &#8220;pornography.&#8221; <\/p>\n\n\n\n<p>Same idea with &#8220;violence&#8221; &#8211; and I will wave at the trend of &#8220;violence porn&#8221; without comment beyond it might have some sex\/nudity, but is just &#8220;pointless violence.&#8221;  <\/p>\n\n\n\n<p>I seem to remember hearing that Sam Peckinpah got criticized for showing &#8220;blood&#8221; in &#8220;The Wild Bunch&#8221; back in 1969 (which really just looks like ketchup on shirts) &#8211; umm, slippery slope and all that &#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">MEANWHILE &#8230;<\/h2>\n\n\n\n<p>&#8220;Pulp&#8221; magazines needed content and humans have always loved reading\/haring about &#8220;exotic locations&#8221; so the &#8220;American West&#8221; after the Civil War was the source of a LOT of &#8220;colorful pseudo historical&#8221; characters. <\/p>\n\n\n\n<p>William &#8220;Buffalo Bill&#8221; Cody and his &#8220;Wild West Show&#8221; helped create the specific &#8220;idea&#8221; of the &#8220;western&#8221; as a distinct genre.  But Buffalo Bill serves as an example of the trend &#8211; not the source.<\/p>\n\n\n\n<p>The world&#8217;s first &#8220;modern celebrity&#8221; was Samuel Clemens (Mark Twain) &#8211; the quintessential storyteller, both in print and on stage.  Mr Clemens was more famous as &#8220;travel writer&#8221; during his lifetime than for &#8220;Huckleberry Fin&#8221; &#8211; &#8220;Roughing It&#8221; (published in 1872) was his semi-autobiographical contribution to &#8220;books about the west.&#8221;<\/p>\n\n\n\n<p>Again, Mark Twain is an example not the source. The IDEA of a &#8220;frontier&#8221; separating &#8220;polite society&#8221; from the &#8220;unknown&#8221; is (probably) as old as human beings. <br><br>Even the &#8220;idea&#8221; of &#8220;the west&#8221; as being &#8220;unknown&#8221;\/terra incognita goes back to &#8220;ancient times.&#8221; My pet theory is that this &#8220;west&#8221; as &#8220;frontier&#8221; involves the rising of the sun (in the &#8220;east&#8221;) and the setting of the sun (in the &#8220;west&#8221;) &#8211; but I&#8217;m just guessing &#8230;<\/p>\n\n\n\n<p>The specific &#8220;western frontier&#8221; for the United States is obviously based on the fact the the original &#8220;13 Colonies&#8221; were on the eastern coast of the continent. <\/p>\n\n\n\n<p>Expansion &#8220;west&#8221; was initially a slow process for &#8220;American History class&#8221; reasons. This is where we start bumping up against the problems defining the &#8220;western&#8221; genre.<\/p>\n\n\n\n<p>Stories set in &#8220;Colonial Times&#8221;, &#8220;Pioneer Times&#8221; (the initial slow move west), and the Civil War period, PROBABLY don&#8217;t fit into a narrow definition of &#8220;the western.&#8221;<\/p>\n\n\n\n<p>e.g. at one point Ohio was the &#8220;western frontier&#8221; &#8211; and having grown up and living in Ohio I can say we have a lot of &#8220;history&#8221; &#8211; the story of &#8220;Blue Jacket&#8221; and the Shawnee people is historically interesting &#8211; I&#8217;m just not calling it a &#8220;western&#8221; &#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pop Culture<\/h2>\n\n\n\n<p>The U.S. Bureau of the Census declared the &#8220;frontier&#8221; closed in 1890 (as in &#8220;no longer a discernible demarcation between frontier and settlement&#8221;). <\/p>\n\n\n\n<p>Not surprisingly, the &#8220;western&#8221; in pop culture became popular AFTER the frontier closed. Again, folks looking for &#8220;entertainment&#8221; tend to look to the &#8220;unknown&#8221;\/unusual &#8211; i.e. if you were living on the &#8220;frontier&#8221; you probably didn&#8217;t have much interest in reading first hand accounts of &#8220;frontier life&#8221; &#8211; even if they were available.<\/p>\n\n\n\n<p>The &#8220;American Wild West&#8221; period is usually dated from &#8220;after the Civil War&#8221; (1865ish) to the turn of the century. <\/p>\n\n\n\n<p>Zane Grey published his first novel in 1903. Mr. Grey&#8217;s name is synonymous with &#8220;western&#8221; &#8211; but again, SOME of his stories could be more accurately called &#8220;frontier&#8221;\/pioneer stories. <\/p>\n\n\n\n<p>&#8220;Max Brand&#8221; however was a pen name for Frederick Schiller Faust. Mr Faust wrote 300+ novels under various pen names &#8211; &#8220;Max Brand&#8221; was pure &#8220;western&#8221; genre written in a &#8220;pulp&#8221; fashion. <\/p>\n\n\n\n<p>Then Louis L&#8217;Amour (200 million books sold) started writing when the &#8220;western&#8221; was a fully formed pop culture concept. Mr L&#8217;Amour preferred saying he wrote &#8220;western stories&#8221; not &#8220;westerns&#8221; &#8212; which brings us back to the initial problem &#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Radio, Movies, and TV &#8230;<\/h2>\n\n\n\n<p>All of this talk about &#8220;literary genres&#8221; is nice &#8211; but it is all precursor to the TRULY mass media of modern times.<\/p>\n\n\n\n<p>The western quickly found its way to the silver screen. The &#8220;B&#8221; western being a great example of &#8220;pulp western&#8221; plots with visuals. <\/p>\n\n\n\n<p>Radio brought the western into folks homes &#8211; &#8220;Return with us now to those thrilling days of yesteryear &#8230;&#8221; &#8211; e.g. both the Lone Ranger and Gunsmoke started out as &#8220;radio shows&#8221;<\/p>\n\n\n\n<p>When sound and pictures came into folks homes &#8211; so did the western. With the 1950s being the &#8220;golden age&#8221; of TV westerns &#8212; which is another subject &#8230;<\/p>\n\n\n\n<p>Two World Wars and millions of Americans going overseas would change American society, and the &#8220;western&#8221; changed with it. <\/p>\n\n\n\n<p>The movies labelled &#8220;spaghetti westerns&#8221; (in the late 1960&#8217;s and 1970s) were truly &#8220;multinational&#8221; projects &#8211; the &#8220;man with no name&#8221; trilogy being a good example &#8211; filmed in Spain, Italian director, American actors. The legend is that the multinational cast members would say their lines in their native language, and then be dubbed over as needed &#8211; which gives the films a VERY distinctive look &#8230;<\/p>\n\n\n\n<p>random thought: The fact the several of Akira Kurosawa&#8217;s samurai movies were made into &#8220;westerns&#8221; illustrates both &#8220;underlying themes&#8221; AND the versatility of the &#8220;western&#8221; as a genre &#8211; both &#8220;The Magnificent Seven&#8221; and &#8220;A Fistful of Dollars&#8221; are based on Kurosawa movies (though Sergio Leone denied the connection).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Did the western die?<\/h2>\n\n\n\n<p>There was almost a decade gap between &#8220;The Outlaw Jose Wales&#8221; (1976) and &#8220;Pale Rider&#8221;\/&#8221;Silverado&#8221;\/&#8221;Rustlers&#8217; Rhapsody&#8221; (all 1985).<\/p>\n\n\n\n<p>Did the &#8220;western&#8221; die? Well, if you define &#8220;western&#8221; as a story with &#8220;cowboy hats and horses in a specific time period&#8221; then the answer is &#8220;maybe.&#8221;<\/p>\n\n\n\n<p>From a &#8220;movie business&#8221; point of view &#8211; when a large % of TV shows were westerns and multiple &#8220;westerns&#8221; would be released each year then the &#8220;cost of production&#8221; for a &#8220;western&#8221; wasn&#8217;t particularly high compared to a &#8220;non western.&#8221;<\/p>\n\n\n\n<p>i.e. a lot of sets could be reused and &#8220;talent&#8221; was available &#8211; so &#8220;movie company&#8221; could &#8220;send the crew&#8221; out to the &#8220;back lot&#8221; and make a movie on time and under budget.<\/p>\n\n\n\n<p>BUT if everything has to be built from scratch and talent selected\/hired &#8211; well, things get expensive\/&#8221;unprofitable&#8221; fast.<\/p>\n\n\n\n<p>SO it would be more accurate to say that the &#8220;western&#8221; fell out of fashion much more than &#8220;died.&#8221;<\/p>\n\n\n\n<p>Some other movie franchises were also wildly popular at the time (&#8220;Star Wars&#8221; 1977, &#8220;Empire Strikes Back&#8221; 1980, and &#8220;Return of the Jedi&#8221; 1983). &#8220;Raiders of the Lost Arc&#8221; (1981) has a LOT of &#8220;western&#8221; elements but isn&#8217;t a &#8220;western.&#8221;<\/p>\n\n\n\n<p>The 1980&#8217;s &#8220;action movie&#8221; isn&#8217;t TOO far removed from &#8220;pulp western&#8221; plots. Clint Eastwood&#8217;s career is intertwined with the &#8220;western&#8221; &#8212; I like to point out that &#8220;Dirty&#8221; Harry Callahan is basically the &#8220;man with no name&#8221; as &#8220;Police Detective&#8221; and a bureaucracy &#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">the stories we tell &#8230;<\/h2>\n\n\n\n<p>All of which means the &#8220;western&#8221; as a genre is a little hard to define &#8211; AND that it isn&#8217;t going away anytime soon because it is part of the &#8220;American myth&#8221; and &#8220;foundation legend&#8221;<\/p>\n\n\n\n<p>I should point out the difference between &#8220;myth&#8221; (completely fabricated) and &#8220;legend&#8221; (there is a &#8220;historic source&#8221; but stuff has been added over the years).<\/p>\n\n\n\n<p>e.g. the story of King Arthur and the Knights of the Round Table is the stuff of &#8220;legend&#8221; &#8211; i.e. there PROBABLY was a historic source for &#8220;Arthur&#8221; but the story as it is told today says more about the people telling the story than it does about that historic figure.<\/p>\n\n\n\n<p>e.g. there is apparently no historic basis for &#8220;Robin Hood and his Merry Men&#8221; &#8211; but it does help explain how the U.K. became the U.K. so we could call it a &#8220;modern myth&#8221;<\/p>\n\n\n\n<p>The &#8220;western&#8221; is both &#8220;myth&#8221; AND &#8220;legend&#8221; &#8212; <\/p>\n\n\n\n<p>The &#8220;myth&#8221; might sound like &#8220;plucky pioneers endured hardship, overcame nature, with the intent of building a nation&#8221; &#8212; which isn&#8217;t totally &#8220;false&#8221; but if you had interviewed the folks &#8220;going west&#8221; they were PROBABLY doing it MOSTLY out of their own self-interest not pursuing some grand ideal of a new nation.<\/p>\n\n\n\n<p>The number of &#8220;western legends&#8221; is legion &#8211; Davy Crockett swinging his rifle (&#8220;Betsy&#8221;) on the parapets of the Alamo immediately comes to mind. <\/p>\n\n\n\n<p>ANY &#8220;quick draw gun fight&#8221; story is pure &#8220;legend&#8221; (e.g. Wyatt Earp&#8217;s advice for a gun fight was: &#8220;take your time and hit what you are aiming at&#8221; &#8211; which is much easier said than done &#8230;). <\/p>\n\n\n\n<p>Billy the Kid as &#8220;frontier Robin Hood&#8221; had as much truth in it as &#8220;Robin Hood.&#8221; Henry McCarty was a real person &#8211; but more thug than folk hero. fwiw: he pops up in the (I enjoyed it) movie &#8220;Old Henry&#8221; (2021) &#8211; <\/p>\n\n\n\n<p>while I&#8217;m at it, Wyatt Earp was an interesting individual &#8211; but nothing like the classic TV series &#8220;The Life and Legend of Wyatt Earp&#8221; &#8212; again, THAT story says much more about 1950&#8217;s America than the real live Wyatt Earp &#8230; <\/p>\n\n\n\n<p>I could go on, but won&#8217;t \ud83d\ude09 <\/p>\n\n\n\n<p>find me on <a href=\"https:\/\/www.linkedin.com\/in\/lescameron\/\" target=\"_blank\" rel=\"noreferrer noopener\">linkedin<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A lifetime ago I worked as a &#8220;student employee&#8221; as an undergrad. I was helping out the &#8220;system administration&#8221; folks &#8211; and ended up doing low level &#8220;desktop support&#8221; for faculty members. random thought: I remember running the big ol&#8217; suit case size &#8220;VHS video&#8221; camera when they gave a presentation about this new &#8220;internet&#8221; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-810","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.iterudio.com\/index.php?rest_route=\/wp\/v2\/posts\/810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iterudio.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iterudio.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iterudio.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iterudio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=810"}],"version-history":[{"count":12,"href":"https:\/\/www.iterudio.com\/index.php?rest_route=\/wp\/v2\/posts\/810\/revisions"}],"predecessor-version":[{"id":822,"href":"https:\/\/www.iterudio.com\/index.php?rest_route=\/wp\/v2\/posts\/810\/revisions\/822"}],"wp:attachment":[{"href":"https:\/\/www.iterudio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iterudio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iterudio.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}