{"id":800,"date":"2024-06-12T00:40:21","date_gmt":"2024-06-12T00:40:21","guid":{"rendered":"https:\/\/www.iterudio.com\/?p=800"},"modified":"2024-06-12T00:40:21","modified_gmt":"2024-06-12T00:40:21","slug":"genre-twists-and-franchise-changes","status":"publish","type":"post","link":"https:\/\/www.iterudio.com\/?p=800","title":{"rendered":"genre twists and franchise changes"},"content":{"rendered":"\n<p>Re-watched the original &#8220;Mad Max&#8221; (1979) &#8211; available on various &#8220;streaming services.&#8221; <\/p>\n\n\n\n<p>Now, the ORIGINAL &#8220;Mad Max&#8221; was\/is a &#8220;low budget&#8221; Australian movie. It didn&#8217;t get &#8220;distributed&#8221; in the U.S. &#8220;back in the day&#8221; &#8211; which was why &#8220;Mad Max 2&#8221; (1981) was released as &#8220;The Road Warrior&#8221; (1982) in the U.S.<br><br>The &#8220;low budget&#8221; nature distracted me when I watched &#8220;Mad Max&#8221; on home video (probably in the late 1980s). I&#8217;m guessing that the version I saw had been &#8220;edited&#8221; somewhere along the way &#8211; because (if memory serves) it was shorter than 90 minutes. <br><br>There is a section of the movie where they establish the &#8220;bad guys&#8221; as VERY bad &#8212; which (when it was obvious what was going on and that it was going to last a while) I fast forwarded through this time around &#8211; it wasn&#8217;t &#8220;explicit&#8221; so much as &#8220;unpleasant.&#8221; <br><br>The &#8220;low budget&#8221; nature of the movie precluded the sort of &#8220;makeup&#8221; effects common in movies. I was reminded of Oedipus Rex (the Ancient Greek play) &#8211; there was plenty of &#8220;implied off stage&#8221; violence &#8211; but they didn&#8217;t\/couldn&#8217;t show it ON stage. <\/p>\n\n\n\n<p>The often replayed scene from &#8220;Mad Max&#8221; is the finale &#8211; where Max comes across the last &#8220;bad guy&#8221; (who has obviously just murdered someone and is trying to steal the dead man&#8217;s boots). No spoiler &#8211; the &#8220;bad&#8221; guy (who Max had arrested earlier in the movie and then the &#8220;courts&#8221; released) pleads for his life saying that he is &#8220;sick&#8221; and that the &#8220;court says I&#8217;m not responsible for my actions.&#8221;<br><br>Yeah, Max gives the guy a choice &#8211; and then drives away. Remember &#8220;Mad Max&#8221; is set in a &#8220;dystopian future&#8221; but it reflects a &#8220;society without the rule of law.&#8221; &#8220;Max&#8221; crosses the &#8220;line&#8221; but only after he has been driven to it by the (VERY) bad guys.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">good guys vs bad guys<\/h2>\n\n\n\n<p>&#8220;Mad Max&#8221; unintentionally hit a lot of the &#8220;mythic storytelling&#8221; points &#8211; and then they INTENTIONALLY hit more of those &#8220;mythic hero story&#8221; elements in &#8220;The Road Warrior.&#8221;<\/p>\n\n\n\n<p>In true &#8220;vengeance genre&#8221; fashion Max is the &#8220;good man&#8221; pushed &#8220;too far&#8221; who then takes matters into his own hands. <\/p>\n\n\n\n<p>Charles Bronson made a LOT of movies (161 credits on IMDB) &#8211; some of those movies are very good &#8211; &#8220;The Magnificent 7&#8221;, &#8220;The Great Escape&#8221;,  &#8220;The Dirty Dozen&#8221;,  and &#8220;Once Upon a Time in the West.&#8221; If Mr Bronson had stopped making movies (all of those mentioned were made in the 1960s) he would deserve a place in the &#8220;Action movie Hall of Fame&#8221; <br><br>(random thought: if there isn&#8217;t an &#8220;Action movie Hall of Fame&#8221; there needs to be &#8230;)<\/p>\n\n\n\n<p>BUT then the 1970s happened &#8211; the same decade that would give us &#8220;The Godfather&#8221;, &#8220;Jaws&#8221;, and &#8220;Star Wars&#8221; gave us &#8220;Death Wish&#8221; (1974).<\/p>\n\n\n\n<p>I have to admit that I have NOT seen the original &#8220;Death Wish.&#8221;  I saw one of the sequels when it was on cable &#8211; but by that time the 1980&#8217;s action movie and &#8220;horror&#8221; films had made the &#8220;one man on a vengeance mission&#8221; even MORE cliche. <\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Vengeance is Mine, and recompense;<br>Their foot shall slip in\u00a0<em>due<\/em>\u00a0time;<br>For the day of their calamity\u00a0<em>is<\/em>\u00a0at hand,<br>And the things to come hasten upon them.<\/p><cite>Deuteronomy 32:35<\/cite><\/blockquote><\/figure>\n\n\n\n<p>BUT again, Mr Bronson played the &#8220;good guy pushed too far.&#8221;<\/p>\n\n\n\n<p>fwiw: the Judeo Christian &#8220;turn the other cheek&#8221; ethic doesn&#8217;t mean the &#8220;bad guys&#8221; get away with anything &#8211; e.g. the pull quote &#8230; &#8217;nuff said<\/p>\n\n\n\n<p>random thought: A character in the &#8220;Dirty Dozen&#8221; THINKS he is the &#8220;hand of God&#8221; carrying out punishment &#8211; but the character is nuts<\/p>\n\n\n\n<p>ANYWAY The fact that there were 5 &#8220;Death Wish&#8221; movies says something about the business of low-quality exploitation movies than anything (people kept buying tickets, the movies kept making a profit, they kept making more sequels) &#8211; but &#8220;human vengeance&#8221; is never finished might be the message (if there is a message &#8230;)<\/p>\n\n\n\n<p>Dwayne Johnson (&#8220;The Rock&#8221;) made a &#8220;vengeance genre&#8221; flick called &#8220;Faster&#8221; (2010) which drives home the unending nature of &#8220;vengeance&#8221; &#8212; so the movie becomes a good example of &#8220;twisting&#8221; a genre a little. All of the &#8220;vengeance&#8221; elements are there AND they added some &#8220;philosophical meat&#8221; &#8211; Google tells me the movie made a small profit, but wasn&#8217;t one of Mr Johnson&#8217;s bigger &#8220;box office&#8221; hits <\/p>\n\n\n\n<p>The MBA in me wants to point out that Faster made an $11 million profit on a $24 million budget so the return on investment (ROI) as a % might have been higher than some of those close to $billion box office movies.<\/p>\n\n\n\n<p>random thought: that &#8220;low budget&#8221; but high ROI % was where &#8220;Hollywood schlock&#8221; legend Roger Corman made a living &#8211; Google tells me he had an estimated net worth of $200 million when he died in May 2024 &#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">the repentant gunfighter<\/h2>\n\n\n\n<p>IF the &#8220;good guys&#8221; act just like the &#8220;bad guys&#8221; what is the difference between the two?<\/p>\n\n\n\n<p>Well, that is a good question. No, I&#8217;m not going to try to summarize all of human existence\/experience. <br><br>From a MOVIE morality point of view the difference is &#8220;intent&#8221; and &#8220;motivation.&#8221;<\/p>\n\n\n\n<p>e.g. Max does what he does BECAUSE of what the &#8220;bad guys&#8221; did. The bad guys did what THEY did because, well, they are &#8220;bad.&#8221;<\/p>\n\n\n\n<p>The &#8220;psych 101&#8221; concept of a &#8220;sociopath&#8221; involves not feeling remorse. Ever. If &#8220;sociopath&#8221; gets caught doing &#8220;bad thing&#8221; then they might feel bad about being &#8220;caught&#8221; but not for what they did. <\/p>\n\n\n\n<p>This idea is the &#8220;psychology&#8221; behind the &#8220;repentant gunfighter&#8221; genre. &#8220;Shane&#8221; (1953) is a classic example (of course the book is &#8220;better&#8221; but the movie is good in its own right). <\/p>\n\n\n\n<p>e.g. it is implied that &#8220;Shane&#8221; had done a lot of &#8220;bad things&#8221; until he decided he wouldn&#8217;t. Shane &#8220;turned away&#8221; from being a gun for hire &#8230; and &#8220;plot happens&#8221; &#8230; and Shane has to face another &#8220;gun for hire&#8221; in the climax.<\/p>\n\n\n\n<p>The implied difference between &#8220;Shane&#8221; and the &#8220;bad gunfighter&#8221; (played by Jack Palance) is that the &#8220;bud guy&#8221; enjoys killing, and Shane is a &#8220;soldier&#8221; doing a required task (and he is just very good at the task).<br><br>The legend of John Henry &#8220;Doc&#8221; Holliday comes to mind. Ol&#8217; Doc was a dentist until he came down with tuberculosis. Since no one wants to go to a dentist with tuberculosis, Doc became a professional gambler and (sometimes) gunfighter. <\/p>\n\n\n\n<p>His expectation being that one day he would get into a gunfight with someone faster or more accurate than him and the tuberculosis would no longer be a problem. His final words (as he was dying of tuberculosis in a hospital bed) was &#8220;This is funny.&#8221; c\u2019est la vie<\/p>\n\n\n\n<p>The important part of the above is that the sociopath (by definition) cannot be &#8220;rehabilitated&#8221; because they never feel remorse &#8211; they can never &#8220;repent&#8221; because (in their head) they have no reason to &#8220;repent.&#8221;<\/p>\n\n\n\n<p>There are a lot of &#8220;click bait&#8221; sociopath tests that might be amusing &#8211; but if you want to know if someone is a &#8220;sociopath&#8221; all you need to do is ask them. They will (probably) gladly tell you that EVERYONE thinks\/acts they way they do and if someone doesn&#8217;t, well, they are fools.<\/p>\n\n\n\n<p>BUT be careful, &#8220;sociopaths&#8221; (by definition) are also master manipulators &#8211; but it is hard to &#8220;hide&#8221; sociopathic behavior. Paying more attention to what folks &#8220;do&#8221; more than what they &#8220;say&#8221; is always good advice, but especially true of &#8220;sociopaths&#8221;<\/p>\n\n\n\n<p>&#8230; and the &#8220;good guy&#8221; always understands that (<a href=\"https:\/\/www.facebook.com\/watch\/?v=2130518946967872\" target=\"_blank\" rel=\"noreferrer noopener\">but doesn&#8217;t enjoy it<\/a>)<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;You can&#8217;t serve a writ to a rat&#8221;<\/p><cite>&#8211; Rooster Cogburn<\/cite><\/blockquote><\/figure>\n\n\n\n<p>Oh, and I&#8217;ll kind of wave in the direction of &#8220;The Outfit&#8221; (2022) as another example of the &#8220;repentant gunfighter&#8221; genre with a &#8220;twist&#8221; &#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">franchises<\/h2>\n\n\n\n<p>The entire concept of a &#8220;franchise business&#8221; is that customers know what to expect. The &#8220;franchise&#8221; provides information on &#8220;processes&#8221; as well as &#8220;resources&#8221; and (probably) marketing on a large scale.<\/p>\n\n\n\n<p>e.g. if you go into ANY establishment calling itself a &#8220;coffee shop&#8221; you expect certain things &#8211; obviously a variety of &#8220;coffee&#8221; and probably some sort of pastry\/sandwich selection.<\/p>\n\n\n\n<p>BUT if you go into a &#8220;Starbucks&#8221; franchise the expectations will be for specific drinks and food prepared in a uniform manner. The idea being that visiting a &#8220;Starbucks&#8221; franchise in Los Angeles should be a similar experience to visiting a &#8220;Starbucks&#8221; franchise in Roanoke (or pick any other location).<\/p>\n\n\n\n<p>The Starbucks folks might say they are selling an &#8220;experience&#8221; BUT the true value of being a franchise is probably in the &#8220;name recognition.&#8221; <\/p>\n\n\n\n<p>If you try to open a coffee shop that looks just like &#8220;Starbucks&#8221; but isn&#8217;t &#8211; if\/when they find out about it &#8211; the legal department at Starbucks, Inc will send you a nice letter telling you that you are violating various laws and you should cease and desist<\/p>\n\n\n\n<p>The &#8220;franchise&#8221; problem becomes that just &#8220;looking like a Starbucks&#8221; does not guarantee the coffee\/food will meet expectations.  There are around 16,000 Starbucks in the U.S. and (around) 9,000 of those are run by &#8220;corporate.&#8221; Those 7,000 other locations are &#8220;independently owned and operated&#8221; &#8211; i.e. THEY might do things slightly different than &#8220;corporate&#8221; BUT the &#8220;core experience&#8221; should fall into a certain range of expectations<\/p>\n\n\n\n<p>SO the same idea holds true for &#8220;entertainment franchises.&#8221; The problem for &#8220;entertainment franchise&#8221; is that folks adding to the &#8220;franchise&#8221; need to understand the &#8220;core product.&#8221;<\/p>\n\n\n\n<p>Imagine a group of talented musicians who decide to go on tour with a &#8220;Sound of the 1960&#8217;s&#8221; tour (or pick any decade you like) &#8211; folks buying tickets are going to expect what? well, probably music from the 1960s<\/p>\n\n\n\n<p>Now imagine a group like &#8220;1964 The Tribute&#8221; &#8211; folks buying tickets are going to expect what? Probably music specifically from The Beatles.<\/p>\n\n\n\n<p>Folks going to a &#8220;Tarzan&#8221; movie are gonna expect certain &#8220;Tarzan&#8221; elements &#8211; folks going to a &#8220;Sherlock Holmes&#8221; movie are gonna expect different elements than the Tarzan folks. <\/p>\n\n\n\n<p>I was trying to think of a &#8220;long running&#8221; franchise that has stayed true to its &#8220;core&#8221; and the BEST example I could think of was Scooby-Doo. <\/p>\n\n\n\n<p>no, seriously &#8211; the &#8220;core element&#8221; of Scooby-Doo has always been a &#8220;boy and his dog&#8221; &#8212; i.e. Shaggy and Scooby are &#8220;core elements&#8221;, everything else can be added\/removed but you always need those two characters &#8212; if you try to twist the franchise into &#8220;angry girl power show&#8221; then, well, you get the &#8220;Velma&#8221; series &#8211; which is only tangentially associated with &#8220;Scooby-Doo&#8221; as a franchise<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">bad product<\/h2>\n\n\n\n<p>I don&#8217;t think fans blame &#8220;franchise&#8221; for &#8220;bad product&#8221; &#8211; again, this is kind of the &#8220;franchise&#8221; concept we have come to expect. <\/p>\n\n\n\n<p>Fans understand that MANY establishments are independently owned\/operated. BUT that doesn&#8217;t really matter &#8211; if &#8220;location&#8221; consistently under performs, then they will lose customers to other locations. <\/p>\n\n\n\n<p>the job of weeding out the &#8220;under performers&#8221; that hurt the franchise brand name belongs to &#8220;corporate.&#8221; <\/p>\n\n\n\n<p>If &#8220;corporate&#8221; isn&#8217;t up to the task &#8211; well, franchises come and go on a regular basis &#8230;<\/p>\n\n\n\n<p>fwiw: yes, &#8220;Star Wars&#8221; as a franchise abandoned its core audience a few years back. They are selling &#8220;feces in a nice box&#8221; and seem to think they are defecating gold nuggets. News of developing &#8220;Star Wars&#8221; projects fall into the same category as a lot of the commercials for prescription drugs I see which I have no idea what they treat (but the guys cuddling and engaging in p.d.a. imply I&#8217;m not the target market)<\/p>\n\n\n\n<p>The &#8220;history&#8221; lesson is (probably) that &#8220;franchises&#8221; come and go. Long running franchises are exceptionally rare because &#8220;time and fate&#8221; happen to us all.<\/p>\n\n\n\n<p>Now, if &#8220;Red Lobster&#8221; (first franchise opened in 1968 in Lakeland, Florida) were to disappear I would take notice &#8211; but wouldn&#8217;t be terribly sad about the franchise demise. <\/p>\n\n\n\n<p>&#8220;Burger Chef&#8221; used to be a national chain, then closed their last location in 1996. I&#8217;m told a &#8220;Burger Chef&#8221; like location existed for another couple years due to a long franchise agreement &#8211; i.e. it looked like a &#8220;Burger Chef&#8221;, had a similar sign as &#8220;Burger Chef&#8221; but called itself something NOT &#8220;Burger Chef.&#8221;<\/p>\n\n\n\n<p>Southwestern Ohio used to be the &#8220;world headquarters&#8221; for &#8220;Ponderosa Steakhouse, Inc&#8221; so we had access to a LOT of locations &#8220;back in the day.&#8221; &#8220;Ponderosa&#8221; was always fun &#8211; The price to food quality\/quantity ratio was always high &#8211; but the possibility of &#8220;screaming baby&#8221; also tended to be high. In 2024 Google tells me there is a Ponderosa around Columbus somewhere (a little to far for me to drive &#8211; but next time I&#8217;m in Columbus &#8230;).<\/p>\n\n\n\n<p>The point (if I had one) being that &#8220;franchise death&#8221; tends to be a long slow process. The beginning of the slippery slope of franchise death is probably barely perceptible &#8211; but once it starts it is hard to stop (you know &#8220;slippery slope&#8221; and all that) and accelerates quickly<\/p>\n\n\n\n<p>The good news for &#8220;entertainment franchises&#8221; is that &#8220;rebooting&#8221; the franchise is just a single good project away &#8212; e.g. no one will remember &#8220;Velma&#8221; in a few years, and Scooby-Doo and Shaggy will continue onto new projects.<\/p>\n\n\n\n<p>The &#8220;core elements&#8221; of &#8220;Star Wars&#8221; were NEVER exclusive to &#8220;Star Wars&#8221; &#8211; so Disney, Inc can be &#8220;Disney, Inc&#8221; all it wants. Fans looking for &#8220;steak and potatoes&#8221; will just go somewhere else &#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Re-watched the original &#8220;Mad Max&#8221; (1979) &#8211; available on various &#8220;streaming services.&#8221; Now, the ORIGINAL &#8220;Mad Max&#8221; was\/is a &#8220;low budget&#8221; Australian movie. It didn&#8217;t get &#8220;distributed&#8221; in the U.S. &#8220;back in the day&#8221; &#8211; which was why &#8220;Mad Max 2&#8221; (1981) was released as &#8220;The Road Warrior&#8221; (1982) in the U.S. The &#8220;low budget&#8221; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-800","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.iterudio.com\/index.php?rest_route=\/wp\/v2\/posts\/800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iterudio.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iterudio.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iterudio.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iterudio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=800"}],"version-history":[{"count":9,"href":"https:\/\/www.iterudio.com\/index.php?rest_route=\/wp\/v2\/posts\/800\/revisions"}],"predecessor-version":[{"id":809,"href":"https:\/\/www.iterudio.com\/index.php?rest_route=\/wp\/v2\/posts\/800\/revisions\/809"}],"wp:attachment":[{"href":"https:\/\/www.iterudio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iterudio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iterudio.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}