{"id":576,"date":"2023-04-10T17:39:40","date_gmt":"2023-04-10T17:39:40","guid":{"rendered":"https:\/\/www.iterudio.com\/?p=576"},"modified":"2023-04-10T17:39:40","modified_gmt":"2023-04-10T17:39:40","slug":"profit-margins","status":"publish","type":"post","link":"https:\/\/www.iterudio.com\/?p=576","title":{"rendered":"Profit Margins"},"content":{"rendered":"\n<p>If a company is &#8220;profitable&#8221; over a long period of time that PROBABLY means it is &#8220;well run&#8221; or &#8220;managed properly.&#8221;<\/p>\n\n\n\n<p>Of course we need to define &#8220;long period of time&#8221; &#8212; in a healthy economy companies will come and go just by the natural cultural shifts and technological advances. <\/p>\n\n\n\n<p>e.g. Thirty years ago multiple companies making a nice profit from selling &#8220;long distance&#8221; phone service. Then the &#8220;interweb&#8221; exploded and &#8220;cell phones&#8221; became ubiquitous and I&#8217;m not sure anyone sells &#8220;long distance&#8221; phone service anymore.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prices<\/h2>\n\n\n\n<p>the price of whatever &#8220;product\/service&#8221; that &#8220;profitable company&#8221; makes is gonna be influenced by a wide range of variables<\/p>\n\n\n\n<p>A company can&#8217;t &#8220;lose a little money&#8221; on each transaction and expect to stay in business &#8211; so MOST reasonable people can appreciate that the idea of &#8220;profit&#8221; is not evil. However calculating acceptable &#8220;profit margins&#8221; (in the real world) is harder than plugging numbers into a formula (something like &#8220;profit = (revenue &#8211; cost)\/revenue&#8221;)<\/p>\n\n\n\n<p>First &#8211; the sector\/industry which the company is competing influences the idea of acceptable &#8220;profit margins.&#8221; <\/p>\n\n\n\n<p>e.g. the &#8220;oil industry&#8221; has to include some % to finding\/acquiring &#8220;more oil&#8221; &#8211; the &#8220;lumber industry&#8221; has to include some % to &#8220;planting trees&#8221; &#8211; the &#8220;pharmaceutical industry&#8221; has to include some % for &#8220;research, development, and approval&#8221; of new drugs<\/p>\n\n\n\n<p>Second &#8211; &#8220;marginal utility&#8221; comes into play and really messes with &#8220;prices.&#8221; <\/p>\n\n\n\n<p>How much &#8220;the market&#8221; is willing to pay for a product is influenced by how much of that product they &#8220;need.&#8221;<\/p>\n\n\n\n<p>Remember there is a difference between &#8220;need&#8221; and &#8220;want.&#8221; Real &#8220;needs&#8221; are things like food\/water\/shelter. Needs are (relatively) limited. &#8220;Wants&#8221; on the other hand  are unlimited &#8211; but will vary wildly between individuals.<\/p>\n\n\n\n<p>e.g. an individual that is hungry, cold, and lost in the wilderness would be willing to pay much more for a &#8220;plate of beans by the fire&#8221; than someone that is living in a nice warm house with plenty of food.<\/p>\n\n\n\n<p>The &#8220;value&#8221; of diamonds and water are another classic example &#8211; if you are dying of thirst, you will &#8220;pay&#8221; for water and (probably) aren&#8217;t concerned with diamonds of any quality. But if you have all the water you need (you know, it tends to fall out of the sky in certain places) &#8211; then &#8220;shiny things&#8221; like diamonds are worth a lot more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cost<\/h2>\n\n\n\n<p>Of course just because &#8220;water&#8221; can be obtained for free &#8211; that doesn&#8217;t mean there isn&#8217;t a &#8220;market&#8221; for water. The problem with water is that it is easily contaminated. Historically &#8220;dirty water&#8221; has been the cause of a LOT of epidemics &#8211; which is another subject. <\/p>\n\n\n\n<p>&#8220;Water&#8221; may be obtained for &#8220;free&#8221; &#8211; but &#8220;clean potable water&#8221; doesn&#8217;t happen by accident. SO &#8220;bottled water&#8221; is its own little industry. The larger point being that the &#8220;product cost&#8221; is not directly linked to the &#8220;product price.&#8221;<\/p>\n\n\n\n<p>The same would be true for diamonds &#8211; i.e. raw diamonds require some additional work to become &#8220;jewelry.&#8221; <\/p>\n\n\n\n<p>SO with any product the company selling the products has other &#8220;production costs&#8221; than just &#8220;materials.&#8221; <\/p>\n\n\n\n<p>If those additional costs are managed poorly &#8211; then a product that costs $0 could be sold for &#8220;$large number&#8221; and the company might NOT be &#8220;profitable.&#8221;  <\/p>\n\n\n\n<p>OR if those additional costs are managed properly &#8211; then the &#8220;total cost of production&#8221; might be lower so the &#8220;product price&#8221; might be lower AND the company would be &#8220;profitable.&#8221;<\/p>\n\n\n\n<p>Of course it is also possible for a company to have &#8220;record profits&#8221; despite poor management &#8212; but those tend to be short lived &#8220;bubbles.&#8221;<\/p>\n\n\n\n<p>As for the stock market: what the &#8220;stock market investor&#8221; wants to see in a company is &#8220;slow and steady&#8221; long term growth. Meanwhile the &#8220;stock market speculator&#8221; is looking for &#8220;wild swings&#8221; in profits. <\/p>\n\n\n\n<p>The &#8220;intelligent investor&#8221; will do more &#8220;investing&#8221; than &#8220;speculation&#8221; &#8211; I think someone won a Nobel Prize in economics for pointing out that &#8220;diversification&#8221; was a good thing &#8211; which is basically saying that a little &#8220;speculation&#8221; is a good thing for &#8220;long term profits.&#8221; This is why &#8220;investment professionals&#8221; will talk about &#8220;risk appetite.&#8221;<\/p>\n\n\n\n<p>In an ideal case our &#8216;well managed company&#8217; would see slow and steady profit growth year over year. Each year may not set a new &#8220;record&#8221; for profits, but the graph line would be sloping upwards.<\/p>\n\n\n\n<p>While that &#8220;hot new company&#8221; in an &#8220;emerging industry&#8221; PROBABLY won&#8217;t show profits at all for the first few years &#8211; but that doesn&#8217;t mean an investor shouldn&#8217;t risk a small % &#8230;<\/p>\n\n\n\n<p>SO &#8220;diversification&#8221; is going to look differently for different investors at different points in their lifetime &#8211; but the &#8220;big idea&#8221; is that (from a financial planning point of view) you should never put EVERYTHING into anything &#8230; <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Government intervention <\/h2>\n\n\n\n<p>My internal alarms start going off anytime a &#8220;government official&#8221; starts talking about a company\/industry having &#8220;record profits&#8221; and how this isn&#8217;t &#8220;fair&#8221; to the public.<\/p>\n\n\n\n<p>Well, we have the &#8220;history of socialism\/communism in the 20th Century&#8221; to point out the dangers of &#8220;centrally planned economies.&#8221; <\/p>\n\n\n\n<p>If you want to argue that the USSR and Maoist China were not &#8220;true communism&#8221; &#8211; fine. I understand the difference between the &#8220;speculative economics&#8221; that Karl Marx wrote about and the &#8220;real world implementation&#8221; of tyranny done under his name &#8211; that isn&#8217;t the point.<\/p>\n\n\n\n<p>The point is that any human government intervention into individual sectors of the economy tends to be counterproductive. Modern economies are vast and complex and change at a pace faster than human government and effectively regulate.<\/p>\n\n\n\n<p>I can appreciate the goal of &#8220;fairness&#8221; &#8211; but the problem is human nature and &#8220;information flow.&#8221; Is the purpose of government is NOT to make society &#8220;fair.&#8221; That simply is not possible with human government. <\/p>\n\n\n\n<p>I&#8217;m not questioning the &#8220;intent&#8221; of attempts at socialism &#8211; I&#8217;m pointing out the failures of trying to arbitrarily change human nature and the problems of &#8220;scarcity.&#8221;<\/p>\n\n\n\n<p>Mr Marx expected &#8220;capitalism&#8221; to solve the &#8220;scarcity&#8221; problem &#8211; and then &#8220;communism&#8221; would happen naturally. I tend to disagree with his hypothesis that if all of humanities basic needs were met that we would live together in peace and harmony &#8211; again, &#8220;human nature&#8221; comes into play. <\/p>\n\n\n\n<p>But it is pretty to think that Mr Marx wasn&#8217;t completely wrong (but again, 20th Century history isn&#8217;t on his side)<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>The most terrifying words in the English language are: I&#8217;m from the government and I&#8217;m here to help.<\/p><cite>Ronald Reagan<\/cite><\/blockquote><\/figure>\n\n\n\n<p>All of which means that by the time &#8220;government reacts&#8221; the problem has probably changed and any government regulation is going to be pointless and ineffective. <\/p>\n\n\n\n<p>This is why &#8220;do something&#8221; legislation after a &#8220;disaster&#8221; might actually make the root problem worse &#8212; and &#8220;don&#8217;t make things worse&#8221; is probably a good goal for any human government.<\/p>\n\n\n\n<p>Of course being able to tell the difference between &#8220;we must act now&#8221; and &#8220;it is better to do nothing&#8221; is VERY hard. It does illustrate why &#8220;politicians&#8221; tend to be despised and true &#8220;statesmen&#8221;\/leaders are few and far between &#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If a company is &#8220;profitable&#8221; over a long period of time that PROBABLY means it is &#8220;well run&#8221; or &#8220;managed properly.&#8221; Of course we need to define &#8220;long period of time&#8221; &#8212; in a healthy economy companies will come and go just by the natural cultural shifts and technological advances. e.g. Thirty years ago multiple [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,6,7],"tags":[],"class_list":["post-576","post","type-post","status-publish","format-standard","hentry","category-business","category-history","category-leadership"],"_links":{"self":[{"href":"https:\/\/www.iterudio.com\/index.php?rest_route=\/wp\/v2\/posts\/576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iterudio.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iterudio.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iterudio.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iterudio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=576"}],"version-history":[{"count":2,"href":"https:\/\/www.iterudio.com\/index.php?rest_route=\/wp\/v2\/posts\/576\/revisions"}],"predecessor-version":[{"id":578,"href":"https:\/\/www.iterudio.com\/index.php?rest_route=\/wp\/v2\/posts\/576\/revisions\/578"}],"wp:attachment":[{"href":"https:\/\/www.iterudio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iterudio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iterudio.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}