Merriam-Webster tells me that the word “meme” dates all the way back to 1976 (coined by Richard Dawkins in The Selfish Gene<\/em>) with the meaning of “unit of cultural transmission.” Which makes commenting on “memes” even more trivial. Recently on “social media platform” I made an off the cuff comment about a meme that amounted to (in my head) “A=B”, “B=C”, “A+B+C<D.” Notice the “apparently” qualifier – it is POSSIBLE that they were trying to be funny. My first reaction was to explain by comment (because obviously no one would intentionally be mean or rude on the interweb – i.e. the commenter on my comment must have simply misunderstood my comment \ud83d\ude09 ) – BUT that would have been a fourth-level of trivialness …<\/p>\n\n\n HOWEVER the incident got me thinking …<\/p>\n\n\n Another doctor gets credit for creating the term “nerd<\/a>” (Dr Suess – If I Ran the Zoo<\/em>, 1950). It didn’t take on the modern meaning implying “enthusiasm or expertise” about a subject until later years. The term “dork” came about in the 1960’s (… probably as a variation on “dick” – and quickly moving on …) – meaning “odd, socially awkward, unstylish person.” random thought: if you remember Harry Anderson<\/a> – or have seen re-runs of Night Court<\/a><\/em> – his standup act consisted of “magic” and some “carnival geek” bits, he didn’t bite the heads of any live animals though (which would have gotten him in trouble – even in the 1980’s). Of course youtube has some video that I won’t link to – search for “Harry Anderson geek” if curious …<\/p>\n\n\n ANYWAY – to extend the Douglas Adams quote – a “nerd” might think that arguing about a meme is a good use of their time …<\/p>\n\n\n Which brings up the difference between “geeks” and “nerds” – I have (occasionally) used Sheldon and Leonard from the Big Bang Theory<\/em> to illustrate the difference – with Sheldon being the “geek” and Leonard the “nerd”. Both of their lives revolve around technology\/intellectual pursuits but they “feel” differently about that fact – i.e. Sheldon embraces the concept and is happily eccentric (“geek”) while Leonard feels self-conscious and awkward (“nerd”).<\/p>\n\n\n SO when I call myself a “computer geek” it is meant as a positive descriptive statement \ud83d\ude09 – yes, I am aware that the terms aren’t AS negative as they once were, I’m just pointing out that my life has ended up revolving around “computers” (using them\/repairing them) and it doesn’t bother me …<\/p>\n\n\n Though I suppose “not being able to use a computer” in 2022 is in the same category that “not able to ride a horse” or “can’t shoot a rifle” would have been a couple hundred years ago … in a time when being “adorkable” is an accepted concept – calling yourself a “geek” or “nerd” isn’t as bad as it used to be — umm, in any case when I say “geek” I’ve never bitten the head off anything (alive or dead), I did perfect biting into and tearing off a part of an aluminum can back in high school – but that is another story …<\/p>\n\n\n While I did NOT comment on the comment about my comment – I did use the criticism of my comment as an opportunity for self-examination.<\/p>\n\n\n Background material: The meme in question revolved around “movie franchise reboots.” (again, trivial trivialness)<\/p>\n\n\n In 2022 when we talk about “movie franchise reboots” the first thing that is required is a “movie franchise.” SO the issue becomes counting the reboots – i.e. Batman in the 1990’s (well, “Batman” was released in 1989) had a four movie run with three different actors as Batman. I’m not a fan of those movies – so I admit my negative bias – but they did get progressively worse …<\/p>\n\n\n Oh, and if we are counting “reboots” do you count Batman (1966) with Adam West? Probably not – it exists as a completely separate entity – but if you want to count it I won’t argue – the relevant point is that just “changing actors” doesn’t equal a “reboot” – restarting\/retelling the story from a set point makes a “reboot.”<\/p>\n\n\n However, counting Superman “reboots” is just a matter of counting actor changes – e.g. Christopher Reed made 4 Superman movies (which also got progressively worse) – “Superman Returns” (2006) isn’t a terrible movie – but it exists in its own little space because it stomped all over the Lois Lane\/Superman relationship – then we have the Henry Cavill movies that were central to DC comics attempt at a “cinematic universe.”<\/p>\n\n\n We can also determine “reboots” by counting actors with Spider-Man. Of course the Spider-Man franchise very much illustrates that the purpose of the “movie industry” is to make money – not tell inspiring stories, raise awareness, or educate the masses – make money. If an actor becomes a liability – they can be replaced – it doesn’t matter if you setup another movie or not \ud83d\ude09<\/p>\n\n\n There are other not so recent franchises – “Tarzan” was a franchise, maybe we are stretching to call Wyatt Earp a franchise, how about Sherlock Holmes? <\/p>\n\n\n The Wyatt Earp\/OK corral story is an example of a “recurring story\/theme” that isn’t a franchise. Consider that “McDonald’s” is a franchise but “hamburger joint” is not …<\/p>\n\n\n Then we have the James Bond franchise.<\/p>\n\n\n The problem with the “Bond franchise” is that we have multiple “actor changes” and multiple “reboots.” i.e. Assuming we don’t count Peter Seller’s 1967 “Casino Royale” there have been 6 “James Bond” actors. Each actor change wasn’t a “reboot” but just because they kept making sequels doesn’t mean they had continuity. <\/p>\n\n\n The “Sean Connery” movies tell a longform story of sorts – with Blofeld as the leader of Spectre. The “James Bond” novels were very much products of the post WWII\/Cold War environment – but the USSR was never directly the villain in any of the movies, the role of villain was usually Spectre in some form. The problem is all of those movies between “On Her Majesty’s Secret Service” (1969) and “Casino Royale” (2006).<\/p>\n\n\n “Diamonds are Forever” (1971) was intended to finish the story started in “On Her Majesty’s Secret Service” – i.e. Bond gets married (and retires?), then Blofeld kills Bond’s wife as they leave the wedding – then bad guys drive away – Bond holds his dead wife while saying “We have all the time in the world.” – roll credits. Of course “Diamonds are Forever” starts out with Bond hunting down and killing Blofeld – but that is really the only reference we get to the previous movie – SO reboot? this particular movie maybe, maybe not – but it did signify a “formula change” if nothing else. <\/p>\n\n\n Any attempt at “long form storytelling” was abandoned in preference for a much more “cartoony” James Bond. MOST of the “Roger Moore” Bond movies have a tongue-in cheek feeling to them. <\/p>\n\n\n The “70’s Bond movies” became progressively more cartoonish – relying more on gadgets, girls, violence than storytelling (e.g. two of the movies “The Spy Who Loved Me” and “Moonraker” are basically the same plot). There are a few references to Bond having been married but nothing that would be recognized as “character development” or continuity – it could be argued that each movie did a “soft reboot” to the time after “Diamonds are Forever”, but simply saying that the “continuity” was that there was no “continuity” is more accurate.<\/p>\n\n\n Then we got the “80’s Bond” – “For Your Eyes Only” intentionally backed off the gadgets and promiscuity – Bond visits his wife’s grave and Blofeld makes a (comic) appearance in the “Bond intro action sequence” – so I would call this one a “soft reboot” but not a complete relaunch.<\/p>\n\n\n The same goes for Timothy Dalton’s Bond movies – not a full blown restart, but a continuation of the “upgrading” process – still no memorable continuity between movies – (he only did two Bond movies).<\/p>\n\n\n Pierce Brosnan as Bond in “GoldenEye” (1995) qualifies as another actor change and “soft reboot” – Bond is promiscuous and self-destructive but it is supposed to be as a reaction to his job, not because being promiscuous and self-destructive is cool – but we were back to the tongue in cheek – gadget fueled Bond (two words: “invisible car”).<\/p>\n\n\n The Daniel Craig Bond movies certainly fit ANY definition of a reboot. “No Time to Die” (2021) was the last Bond movie for Mr Craig – but what direction the “franchise” is going is all just speculation at the moment … <\/p>\n\n\n ANYWAY – comparing 27 Bond movies over 58ish years to the modern “Super hero” reboots – was the gist of my trivial answer to a trivial meme (which only took 1,700+ words to explain \ud83d\ude09 )<\/p>\n","protected":false},"excerpt":{"rendered":" memes Merriam-Webster tells me that the word “meme” dates all the way back to 1976 (coined by Richard Dawkins in The Selfish Gene) with the meaning of “unit of cultural transmission.” Apparently the “-eme” suffix “indicates a distinctive unit of language structure.” Dr Dawkins combined the Greek root “mim-” (meaning “mime” or “mimic”) with “-eme” […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,6,9],"tags":[19],"class_list":["post-273","post","type-post","status-publish","format-standard","hentry","category-computers","category-history","category-movies","tag-movies"],"_links":{"self":[{"href":"https:\/\/www.iterudio.com\/index.php?rest_route=\/wp\/v2\/posts\/273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iterudio.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iterudio.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iterudio.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iterudio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=273"}],"version-history":[{"count":0,"href":"https:\/\/www.iterudio.com\/index.php?rest_route=\/wp\/v2\/posts\/273\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.iterudio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iterudio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iterudio.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Apparently the “-eme” suffix “indicates a distinctive unit of language structure.” Dr Dawkins combined the Greek root “mim-” (meaning “mime” or “mimic”) with “-eme” to create “meme.”
Then this interweb thing hit full stride and minimally edited images with captions with (maybe) humorous intent became a “meme.”
Humor is always subjective, and with brevity (still) being the soul of wit – most “memes” work on a form of “revelatory” humor. The humor comes in “discovering” the connection between the original image, and then the edited\/altered image.
We aren’t dealing in high level moral reasoning or intense logic – just “Picture A”, “Picture B”, brain makes connection – grin\/groan and then move on. By definition “memes” are short\/trivial. <\/p>\n\n\n
Now, I readily admit that my comment was not logical – but from a certain perspective “true” – if not directly provable from the supplied evidence. It was a trivial response meant to be humorous – not a “grand unifying theory of everything.”
… and of course I (apparently) offended someone to the point that they commented on my comment – accusing me of “not understanding the meme.” <\/p>\n\n\ngeeks and nerds<\/h2>\n\n\n
“Geek<\/a>” as a carnival performer biting the heads of chickens\/snakes, eating weird things, and generally “grossing out” the audience goes back to 1912. Combined with another term it becomes synonymous with “nerd” – e.g. “computer geek” and “computer nerd.”<\/p>\n\n\n
I think a nerd is a person who uses the telephone to talk to other people about telephones. And a computer nerd therefore is somebody who uses a computer in order to use a computer.<\/p>Douglas Adams<\/cite><\/blockquote><\/figure>\n\n\nreboots<\/h2>\n\n\n
e.g. very obviously “Star Trek” got a JJ Abrams reboot. Those “Star Wars” movies were “sequels” not “reboots” but the less said about JJ Abrams and that franchise the better
the big “super hero” franchises have also obviously been rebooted – <\/p>\n\n\n
The easy part: The “Daniel Craig” Bond movies were very obviously a reboot of the Blofeld\/Spectre storyline.<\/p>\n\n\n
(fwiw: Except for the obviously depressing ending “On her Majesty’s Secret Service” is actually one of the better Bond movies)
Then George Lazenby (who had replaced Sean Connery as Bond) asked for more money than the studio was willing to pay – and they brought back Sean Connery for a much more light hearted\/cartoonish Bond in “Diamonds are Forever.” (did I mention the profit making motive?)<\/p>\n\n\n